Who is Murad Osmann? Russian photographer and digital content creator behind the viral #Followmeto Instagram trend

MURAD Osmann is a Russian photographer and social media influencer best known for his ‘Follow Me To’ series of photographs.

In this series, he captures images of his wife, Natalia Osmann, leading him by the hand through various stunning locations around the world.

a man is holding a baby in front of a number 53 balloon
Murad Osmann is a Russian photographer and digital content creator
Instagram

Who is Murad Osmann?

Murad is a Russian photographer and social media influencer, born in Dagestan and later raised in Moscow.

He is widely recognised for his creative and visually captivating photography style, which merges travel, art and storytelling.

Murad’s rise to fame began with his ‘Follow Me To’ photo series, a project that he started in 2011 with his then-girlfriend (now wife), Natalia.

The series showcases Natalia leading Murad by the hand through some of the most beautiful and iconic locations around the world.

Murad’s unique approach to travel photography has not only made him a social media sensation but also a globally recognised name in the world of photography.

a woman in a white dress holds a man 's hand in front of the taj mahal
Instagram
The star went viral for his ‘Follow me to’ series[/caption]

What is the #Followmeto Instagram trend?

The #FollowMeTo Instagram trend was sparked by Murad’s innovative photo series of the same name.

In each photograph, Murad captures a scene where his wife, Natalia, is shown from behind, holding his hand as she leads him to a new destination.

The images are characterised by stunning backdrops, whether it’s a bustling cityscape, a serene beach or a historic landmark.

The trend quickly went viral, inspiring countless others to recreate the signature pose during their travels.

The hashtag #FollowMeTo has since become synonymous with adventure, exploration and the idea of shared experiences.

It’s not just about the locations themselves, but about the journey and the relationship between the couple, which adds an emotional depth to the visuals.

a woman in a red dress is holding the hand of a man in a boat
He’s captured numerous images of his wife, Natalia, leading him through breathtaking places

How many followers does Murad Osmann have?

Murad boasts a substantial following on Instagram, with over three million followers.

His account is a curated collection of his adventures around the world, offering a blend of breathtaking landscapes, cultural moments, and the iconic ‘Follow Me To’ series.

Although the series is primarily known for its photos, Murad extends this signature style to his videos, where he holds his wife’s hand as she walks into stunning landscapes.

His massive following is a testament to his influence in the realms of travel and photography, making him one of the most recognised figures in these fields.

a woman in a bikini is holding a man 's hand while floating on an inflatable duck
The trend went viral and has inspired many to recreate Murad’s signature pose

Does Murad Osmann have any kids?

Yes, Murad and his wife, Natalia, are parents to two children.

The couple welcomed their first child, a son, in 2019.

In 2023, Murad announced the birth of his second son on Instagram with a snap of the baby’s little feet.

He captioned the post: “Welcome to this world 🤍 Can you suggest your top 3 names for our baby boy?”

While Murad is known for sharing his travels and adventures on social media, he and Natalia have chosen to keep their children’s lives relatively private, only occasionally sharing glimpses of their family life.

a man and a woman holding a child on a beach
Instagram
Murad and Natalia have two sons[/caption]
a woman wearing a colorful hat is holding a man 's hand
His Instagram account featured a blend of travel and art