A MASSIVE fire has broken out at a retail park in a town centre sending billows of smoke into the sky.
Emergency services were called to the shop in Nene Valley Retail Park, in Northampton just before 3:30pm today.
Towcester Road is currently shut between the St Peter’s Way roundabout whilst fire officers deal with the incident.
It is believed no one has been injured at this time.
Locals have been urged to keep their windows and doors shut whilst crew work to put out the fire.
The Northamptonshire Fire and Rescue service reassured worried locals about the safety of animals kept in the nearby Pets at Home.
A spokesperson said: “We are getting lots of queries in relation to the fire at St James Retail Park regarding the safety of the pets at the store next to the Dunhelm building.
“We have made enquiries and can confirm that the store manager has made swift arrangements to move the animals to a place of safety away from the site. So hopefully they are all ok!
“We hope this reassures those who have contacted us to ascertain their welfare
“We will continue to provide updates when we can.”
Fire crew previously said: “We are currently dealing with a fire at a store in Northampton.
“No one is believed to be injured as a result of the fire; however, Towcester Road is currently shut between the St Peter’s Way roundabout and the Shell Garage roundabout whilst we deal with this incident.
“The smoke from this fire is blowing toward the town centre, and people in the local area are advised to keep windows and doors shut until further notice.
“We will continue to provide updates when we can.”
Northamptonshire Police said: “The smoke from this fire is blowing toward the town centre and people in the local area are advised to keep windows and doors shut until further notice.
“We are currently dealing with a fire at a store in St James Retail Park in Northampton.
“No one is believed to be injured as a result of the fire however Towcester Road is currently shut between the St Peter’s Way roundabout and the Shell Garage roundabout whilst we deal with this incident.
“Thank you for your patience and we will provide updates as and when we are able to.”
