ICE CREAM lovers have been left gutted after a much-loved supermarket version of Häagen‑Dazs was quietly pulled from shelves.
Shoppers across the UK have noticed the popular own-brand dupe has vanished, sparking outrage on social media.
One user wrote on X: “I think it got discontinued in the UK.
“I just checked every single supermarket website and nowhere has it and tbf I haven’t seen it in store for so long so Im gonna have to get haagen-dazs one but thats like 800cal for the whole tub omg just shoot me”.
The frozen favourite had built a loyal fan base for offering a similar taste to Haagen-Dazs at a much cheaper price.
But now it’s nowhere to be found- and shoppers are furious.
Fans flocked online to share their frustration.
One said: “I’ve noticed they’ve been missing lately.”
Another added: “Bring it back NOW.”
Others were tagging friends, trying to get supermarkets‘ attention and urging them to reinstate the cult classic.”
It’s not the first time shoppers have been left reeling after a supermarket staple quietly disappeared.
In recent months, several popular products have been discontinued without warning – and customers aren’t happy.
Weetabix recently scrapped its Alpen Light and Delight cereal bars, leaving snack lovers scrambling for alternatives.
Many said they relied on the bars as a quick, low-calorie breakfast option.
Meanwhile, Aldi sent crisp fans into meltdown after removing its Specially Selected Prawn Cocktail flavour.
The gourmet snack had a devoted following, with shoppers calling it “addictive” – but it was pulled from shelves with little explanation.
Sainsbury’s also axed its Plant Pioneer Meat-Free Steaks, a go-to for vegan and veggie customers.
The move came as a shock to many who saw them as a reliable meat alternative during the weekly shop.
There’s been growing concern among shoppers that brands and supermarkets are trimming product ranges, often without proper notice.
Some believe it’s down to rising costs, while others blame changing customer habits or tighter regulations.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
