LOOKING to save money while spicing up your intimate collection? Black Friday is a great time to shop for irresistible sex toy deals.
During the sale, shoppers can snap up Black Friday sex toy deals from top brands like Lovehoney, LELO, and more.
Last year, we spotted early deals on Ann Summers’ advent calendars, including its 12 Nights of Wonder calendar, which was stuffed to the brim with products worth £205.
Lovehoney also launched early offers, with 70% off bestselling sex toys, lingerie sets, and accessories.
Another favourite in the sexual wellness space, LELO, also kicked off its Black Friday sale ahead of the official date, with 50% discounts on selected products.
If the above brands follow similar savings schedules this year, there will be scores of sexual wellness offers for singletons and couples to indulge in throughout November.
Whether you have your eye on a particular sex toy or want to splash out on an advent calendar for your other half, the sale is the perfect time to save on best-selling devices.
When is Black Friday 2025?
This year, Black Friday falls on November 28.
The sales event was originally a US tradition that took place on the day after Thanksgiving.
But bargain-loving Brits have adopted the shopping holiday over the last few years, with this period becoming something of a worldwide phenomenon.
Many retailers often choose to jump on the sale bandwagon early, releasing deals a few weeks before the official date, so it’s worth keeping an eye out for any early offers.
More Amazing Black Friday Deals
Are sex toy retailers taking part in Black Friday this year?
The great thing about the November sale is that multiple retailers are competing to bring you the best Black Friday deals.
That means lots of great Black Friday sex toy deals from multiple sources – and you can browse them all to find the best one for you.
Retailers expected to offer Black Friday deals this year include:
What to expect from the sex toy Black Friday sale 2025
The likes of Lovehoney, LELO, Ann Summers, and more are all likely to drop their prices on sex toys, lingerie, and other essentials.
It’s a great time to treat yourself, or perhaps to buy a sexy Christmas gift for a loved one.
For those after specific products, such as the popular Womanizer device that counts Lily Allen as a fan, bookmarking items at the retailers listed above will ensure you don’t miss out on the best deal.
Our number one piece of advice is to shop around in order to uncover the cheapest deals on the items you most desire.
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What was in the sex toy sale last year?
Last year, there was a lot to be excited about from various retailers.
We’ve rounded up a couple of our favourite deals below:
Lovehoney deals
- Lovehoney Indulge G-Spot and Clitoral Suction Stimulator, £49.99 (was £69.99) – buy here
- Lovehoney Wild Weekend Mega Couple’s Sex Toy Kit (11 Piece), £39.99 (was £79.99) – buy here
LELO deals
- Triple stimulation massager ENIGMA Wave, £171.75 (was £275) – buy here
- Sonic clitoral massager SILA
Cruise, £125.30 (was £179) – buy here - Vibrating prostate massager LOKI Wave 2, £119.40 (was £199) – buy here
- Couple Play bundle, £209 (was £291) – buy here
Womanizer
- Womanizer Starlet Snow, £35 (was £69) – buy here
- Womanizer Pro40, £69 (was £99) – buy here
- Womanizer 24 Days of Pleasure advent calendar, £299 (worth £725) – buy here
- Womanizer STARLET 3, £55 (was £69) – buy here
When is Cyber Monday 2025 and are sex toy retailers taking part?
This year, Cyber Monday takes place on December 1, and we’re expecting lots of desirable sex toy deals, following on from the Black Friday offering.
Cyber Monday is better known as the online-only extension to Black Friday.
As more retailers have moved offers online, rather than just in stores, Cyber Monday in recent years has been extended well beyond the date and into December.
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How much does sex toy shipping cost?
Most retailers offer discreet delivery methods; however, the cost of shipping will vary depending on the delivery speed you select.
Several sex toy retailers offer free or low-cost shipping, while expedited options typically come at a higher price.
Check out your chosen retailer’s delivery page for more information.
Do sex toy retailers offer any other discounts?
Yes, several sex toy retailers run sales and offer promotions throughout the year.
Many of the retailers listed below launch seasonal sales, clearance events, and offer special discounts on sex toys.
When do the Black Friday sex toy sales end?
This year, Black Friday officially kicks off on November 28.
The official end date of the Black Friday sale is Cyber Monday, which in 2025 takes place on December 1.
In recent years, many retailers and brands have begun their deals ahead of time, so you may well find a brilliant sex toy deal ahead of the official date, instead of having to wait.
But essentially, the Black Friday sale is a long Cyber weekend of sales.
Some retailers and brands keep the fun going right through into December, which means even more time for Christmas shopping, as we get into the festive period, or for you to find brilliant deals.
The prices could go even lower as retailers look to finish up their sales stock.
What are the best sex toys to buy in 2025?
Not sure where to start?
Here are some of our top picks of the best sex toys and accessories to buy – as recommended or reviewed by our Sun Shopping writers.
If you want to make the countdown to Christmas sexier than ever, why not treat yourself (or a partner) to a Lovehoney advent calendar?
The Womanizer from Lovehoney, which is the world’s first eco-friendly sex toy, also piqued our writer’s interest.
It’s biodegradable and recyclable, fully rechargeable, and has a silence function (so you won’t have to worry about being caught in the act).
Our writer shared in their review: “Everyone’s raving about the touchless simulation Pleasure Air technology for good reason because it replicates the change in pressure that you’d feel if it was the real deal and it’s reasonably quiet if you’re lacking in true privacy at home.”
Another winning device dubbed the Rolls Royce of sex toys, is the Lelo Sona 2 Cruise.
It works by using sonic waves to stimulate rather than conventional vibrating mechanisms.
Our writer was bowled over by the “sleek” and “futuristic” design and eight different modes, offering intense stimulation depending on your mood.
And of course, the waterproof designs mean you can make bath times even steamier.
Another top-rated sex toy worth looking for discounts on is the We-Vibe remote control toy.
Our writer shares: “With 10 settings that can be controlled by either party using a separate remote, this little toy can add some unpredictability to your sex life — or it can just give you (and your partner) a really good orgasm.”
The nifty device is small and discreet – although our writer noted it is probably too loud to take outside of the bedroom, and as an internal toy, it does need to be cleaned thoroughly after use.
