LEGO Black Friday 2025 is coming this November, and it’s the moment savvy builders wait for all year.
Big-ticket sets rarely dip lower, and we’re expecting meaningful price cuts across flagship themes alongside the usual mix of limited-time gifts-with-purchase and LEGO Insiders points promos.
Today’s best LEGO deals
Got your eye on the Millennium Falcon, the ever-popular Botanicals range, or a set that’s about to retire? This is your chance.
It’s also prime time to sort Christmas presents early, with family-favourite kits and display pieces likely to see short-lived markdowns.
We’ll be tracking every drop as it lands — from LEGO.com to major retailers — and highlighting the standout offers right here.
Bookmark this page and check back as the deals go live.
When is Black Friday 2025?
Black Friday 2025 is scheduled for November 28th.
The date is determined by the American Thanksgiving holiday, which always falls on the fourth Thursday of November.
As a result, Black Friday is consistently the fourth Friday of the month.
While the name suggests a single day, the reality is a prolonged period of sales.
Retailers often begin their Black Friday promotions early and extend them through the weekend, leading right into Cyber Monday for online-only deals.
In the last few years, we’ve seen some sales launches as early as October.
Always do your research before buying, to be sure you’ve found the best Black Friday deals available.
Keep an eye on our Black Friday coverage as we will be updating deals info regularly in the run-up to the big day.
Does LEGO do Black Friday?
LEGO more or less confirmed its participation in this year’s Black Friday deals at the end of its 2024 sale.
When announcing the end of the sale on its website, it published a message saying: “We’ll see you next year with more great offers and gifts with purchase”.
Many LEGO superfans were disappointed in last year’s deals, with many accusing it of being nothing more than a “clearance bin”.
Many also experienced issues getting onto the online store, with several customers reporting being bumped into virtual queues to access the site.
Thankfully, LEGO is widely available in other stores, so it’s a good idea to keep your eye on sales at Argos, Very, John Lewis and Amazon.
LEGO deals available now
Maleficent’s Dragon Form, £35.99 (was £59.99) – buy here
LEGO Ideas 21344 Orient Express Train Building Kit, £248 (was £345) – buy here
Hogwarts Lunch Box, £5.59 (was £7.99) – buy here
LEGO Icons Lamborghini Countach 5000 Quattrovalvole 10337, £125 (was £160) – buy here
Good Fortune set, £48.99 (was £69.99) – buy here
What to expect from the LEGO Black Friday sale 2025
Today’s best LEGO deals
Although it does run discounts, LEGO is perhaps better-known for its Black Friday “GWP” (Gift With Purchase) deals.
They encourage shoppers to spend big, the value of the gifts going up in tandem with the size of a purchase.
We’re pretty sure we’ll see the return of these deals for 2025.
While the contents of the sale are anyone’s guess, we’d hope to see Blockbuster sets discounted last year, after LEGO faced criticism last year for “clearing out unpopular sets”.
It’d be nice to see some discounts across its newer and more popular sets, like the upcoming Pirates of the Caribbean sets and its Star Wars, Marvel and Harry Potter lines.
However, inevitably, expect to see some deals on soon-to-be retired sets; ones due to exit circulation this year include:
- Darth Vader Helmet
- X-Wing Starfighter
- Motorised Lighthouse
- Marvel Infinity Gauntlet
- Marvel Daily Bugle
- Harry Potter Diagon Alley
- Lamborghini Sián
If last year is anything to go by, there’ll be an air of chaos to the sale — expect popular sets to sell out quickly.
And because LEGO only tends to run its deals for a few days, its website will experience some strain — don’t be surprised to experience a few issues getting onto the online store.
If you really want to make sure you can get your hands on the best deals, it might be worth signing up to LEGO’s Insiders programme, which gives you early access to new sets and sales.
What deals were in the LEGO Black Friday sale last year?
Castle: The Great Hall[/caption]Today’s best LEGO deals
Last year’s LEGO Black Friday drew mixed reviews on LEGO.com — plenty of fans felt the official discounts were underwhelming — but there were still standout savings if you shopped around retailers.
We saw stronger markdowns on big-name themes at major stores, plus a handful of short-lived bundle offers and flash drops that vanished fast.
Timing-wise, LEGO’s own Black Friday hub ran on the day itself — Friday 29 November 2024 — with promos rolling through the weekend, though availability and discounts varied by region.
The takeaway? Keep LEGO.com on your radar, but don’t sleep on third-party retailers for headline price cuts.
Is it better to buy before or on Black Friday?
For LEGO, the smart move is to jump early on must‑have or retiring sets, because early Black Friday and Insiders promos often match the day’s prices and add gifts‑with‑purchase or bonus points.
Stock on the headline builds disappear fast. Keep receipts for price adjustments, and set alerts to track dips across LEGO.com and major retailers.
Hold out for Black Friday itself if you’re chasing doorbuster bundles or surprise GWPs.
My rule: lock in scarce, giftable favourites early; hunt lightning deals on the day. If your wishlist hits a real low, don’t wait—grab it now.
Which retailers have LEGO Black Friday deals?
LEGO usually runs Black Friday deals both in-store and on the official LEGO website.
But you’ll also find LEGO sets at great prices through a great range of UK retailers ahead of the gifting season.
For the best offers, check out stores such as:
When is Cyber Monday 2025, and is LEGO taking part?
Cyber Monday falls on the first Monday after Black Friday and marks the end of the four-day annual sale event.
That means this year, Cyber Monday is 1 December, and you can expect a raft of great deals.
You may well find new deals released just for the final day of the event, so it’s worth keeping track of any products you’re interested in.
LEGO took part in Cyber Monday last year, so the chances are that the brand will do so again this year.
How much does LEGO’s shipping cost?
If you go for standard shipping, which usually takes two to four days, then it will cost £3.95 for delivery if you spend under £50.
Spend over £50, which, let’s face it, is very easy to do on the LEGO site; standard shipping is free.
Express delivery is available, taking one to two working days; however, it costs an eye-watering £18.
For full delivery information, check out the LEGO website.
Does LEGO offer any other discounts?
Yes, LEGO run sales during the year and also offers discounts on sets that are due to be discontinued.
You can also join LEGO Insiders to earn points every time you spend. These can then be redeemed against sets, events and merchandise.
And of course, when you sign up for LEGO emails, you’ll be among the first to hear about new offers and sale prices.
Find your favourite brand’s Black Friday deals in our A-Z directory
